The reasoning behind this change from the FDA, is that if cigarette smoking consumers could have the chance to use the nicotine gum for a longer period of time, they might be more likely to quit the cigarette habit. Most smokers stop using the gum after 12 weeks, as per the direction on the packaging of these products. But if they were given a chance to continue with the nicotine gum, with medical supervision, it might be easier to quit the smoking habit all together.
Source: NBC News
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